If you are not using video marketing in your business, you’re going to get left behind.
Much like the early days of websites, then social media, videos are the next must-have tool in your business marketing toolbox.
{This is an excerpt from a guest post I wrote. You can read the full step by step guide to getting started with video over on the Freelance to Freedom Project blog.}
Here is some compelling proof that video went mainstream for marketers and switched from “nice to have” to an absolute must for businesses to grow and thrive online.
Want some real numbers? OK, let’s geek out.
According to Adelie Studios’ compilation of video marketing statistics:
- Social video generates 1200% more shares than text and video combined.
- Companies using video enjoy 41% more web traffic from search than non-users.
- Video drives 157% increase in organic traffic from search engines [including Yahoo, Bing, and Google].
- Video on a landing page can increase conversions by 80% or more; while homepage videos increase conversions by at least 20%.
- Native video uploads to Facebook have 10x higher reach compared to those shared via YouTube links.
Enough with the stats. I’m sure you’re convinced. Now you’re thinking “How can I do this?”
What better way than to share a video with you?
Watch the video below for 9 actionable steps to start incorporating video into your online marketing strategy.
(Click here if you can’t see the video player below.)
{Related article: Is video marketing right for your business? (Plus 3 industry examples.) }
Key Takeaways To Getting Started With Video Marketing Strategy
- Brainstorm ideas and questions that your customers ask you all the time.
- Choose your video medium depending on your comfort level and technical skill. Some current options:
- Periscope, Facebook Live, and Blab for livestreamed “on the fly” video
- Upload a video you recorded on your Smartphone or digital camera to YouTube, then embed it in a blog post (for even more Google SEO love), or upload it directly to Facebook or Instagram as a status update.
- Practice, practice and more practice. The key is to take imperfect action, and stick with it. Get started with “good enough”.
- Analyze your results: what video format did you enjoy doing? What got the most likes, comments or shares? Where can you improve?
Your Turn:
Is something stopping you form making (more) videos for your business?
How can you use video in your business?
Share your thoughts in the comments below.